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Australian artists ignored for pre-game entertainment

Australian music acts, not overseas ones, should take centre stage at our major sporting events, according to the nation’s peak music rights organisation.

Dean Ormston, CEO of APRA AMCOS which represents nearly 100,000 Australian songwriters, composers and publishers, has called on the organisers of major sporting events in Australia to give home-grown talent the chance to perform in front of our largest crowds, instead of flying in stars from overseas.

Former One Direction member Liam Payne headlines the pre-race entertainment at Saturday’s The Everest race at Royal Randwick, following the footsteps of American pop star Jason Derulo the year before.

“No disrespect to Liam Payne or Jason Derulo, all great artists, but with these key events we have on our calendar… it is a magnificent opportunity to showcase our homegrown talent to the rest of the world,” Ormston told Macquarie Sports Radio‘s Cam Reddin.

“We seem very proud when it comes to showcasing our wine and our food, even our backdrops like the Sydney Opera House. But we seem to shy away when it comes to putting our own artists front and centre,” he said.

International acts like The Black Eyed Peas, Macklemore, Bryan Adams, Richie Sambora and Meatloaf have all taken the stage on Grand Final day in recent years.

Ormston praised the NRL for promoting Sydney-based rock band Gang of Youths at this year’s NRL Grand Final. While there is no regulation in place to force organisers to hire local artists to perform, Ormston hopes more will take the chance to put Australian music on a pedestal.

“We wouldn’t imagine having a local sporting fixture and presenting French wine,” he said.

“In commercially-funded events, it’s a matter of changing opinion”.

Commercial and community radio stations employ bare-minimum quotas to ensure a certain amount of Australian music is played on national radio, with industry-wide inquiries ongoing into methods of improving the exposure of Australian artists, including at large sporting events.

Currently, there is no such regulation governing private sporting events.

Click below to hear the full interview and listen to the Weekend Warm-Up with Cam Reddin 4.00am-7.00am Saturday and Sunday mornings

Cam Reddin
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