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Dynamic Ticket Pricing doesn’t help fans, says AFLFA

The AFL Fan’s Association has found prices went up for low-demand games more times than they went down in 2018.

A review was conducted into dynamic ticket pricing, which was introduced by the AFL at the start of the 2017 season.

Initially controlled by the AFL, it has since been handed over to the clubs.

Ron Issko, Treasurer of the AFL Fan’s Association says it’s main objective was to get more fans to games.

“When the dynamic pricing was introduced, it allowed for clubs to increase prices for the big games and decrease prices to low demand games,” Issko told Weekend Afternoons with Clinton Maynard and Craig Willis.

“The analysis shows that 95 times prices went up, and 19 times prices went down, so 83% of the time prices went up.”

Issko says there has been examples throughout the year of ticket prices being increased for crowds that didn’t exceed 25,000, including seven games at Etihad Stadium.

“At North Melbourne verse Gold Coast in Round 16 at Etihad Stadium there were 14,389 fans…and the MCG had Melbourne verse Gold Coast in Round 20 with 23,000 people in a stadium that holds 100,000.

“They increased prices.”

It has been suggested that some clubs increase prices due to ‘special deals’ on the side.

Issko said there needs to be more “transparency” between clubs and fans when it comes to prices.

“There should be a blanket rule of when you can and can’t increase prices.

“We want more transparency for fans and one place where you can go to and say, this is the ticket price and this is the special deal. ”