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It’s about access, says Optus chief

It’s all about increased access.

That’s the message from Managing Director of Optus’ Marketing and Product division Ben White as he joined Shane McInnes, Sam Stove and Mieke Buchan on Afternoons.

Optus announced a three-year extension to their existing English Premier League TV rights deal on Tuesday, with the new deal tying up the top-flight football league to the telecommunication giant until at least May 2022.

On top of that, Optus will broadcast all 64 games of the upcoming 2018 FIFA World Cup in Russia, with 39 matches airing exclusively on Optus Sport.

Optus also announced a direct-to-consumer subscription option ahead of the upcoming World Cup and White said he wanted to make it “genuinely available” to as many Australians as possible.

“We do recognise that there’s more people that would like to access this content (who don’t subscribe to Optus),” White said.

“We don’t have a specific subscription for the World Cup but what we announced today is a month-by-month deal.”

He confirmed that Optus Sport was looking at adding additional content in the coming months to its growing portfolio of sports rights.

Click PLAY for our full chat with Ben White from Optus