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Twitter head excited for future of sports broadcasting

MACQUARIE SPORTS RADIO AFTERNOONS

Image ARSEN GALSTYAN HANDOUT / AAP

The World Cup being broadcast on Twitter? It’s set to become a reality for the first time next month.

World Cup rights holder SBS announced on a Tuesday they had struck a partnership with Twitter to broadcast an exclusive program on the social media site, with football presenter Lucy Zelic hosting the show live from Russia.

It marks the first time the Australian public broadcaster has partnered with the social media giant to broadcast World Cup content and is set to shake up the local market during the world game’s showpiece event.

Twitter Sports Partnerships Manager Olly Wilton told Afternoons that technology had progressed enough in the four years since the last World Cup to make an exclusive live show possible.

“The really exciting now is that we’ve become an approved FIFA partner,” Wilton said.

‘This means that SBS can bring instantaneous highlights to the platform which means that if fans can’t get a TV, they can follow it on Twitter.

“On each of the 23 matchdays, we’ll go live at 7.30pm eastern so Australians will be able to go live to Red Square in Russia and see what’s going to come in the day ahead at the World Cup.”

Click PLAY for Olly’s full chat with Afternoons

MACQUARIE SPORTS RADIO AFTERNOONS
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